How to Develop a LinkedIn Marketing Strategy?
Even though LinkedIn was founded in 2003 as a professional networking site, it has gone further than that over time. In today’s business world, LinkedIn has become one of the most powerful marketing tools. This transformation required companies to develop an effective LinkedIn marketing strategy to gain a competitive edge in their industries. What differentiates LinkedIn from other social networking sites is that LinkedIn is extremely beneficial for Business to Business marketers. A significant portion of Business to Business leads generated by social media come from LinkedIn. It is partly because the platform is used by many top professional influencers, industry decision-makers, and thought leaders. Developing Linked In Marketing Strategy for Brands. A robust LinkedIn company strategy can help you build brand awareness, increase website traffic, generate quality leads, even establish we as an industry leader. However, promoting our brand on LinkedIn requires well-defined goals